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Posted by / 10-Oct-2016 21:49

Dating media buys

“It’s not you; it’s me.” These are the five words you prefer to limit saying or hearing when in the process of dating, or working with a media partner for that matter.

Sometimes, the media planning business can feel a lot like dating.

I learned to slow down, and write all down on paper and do SWOT analisys and separate the good from the bad, but because of how I am, I made stupid mistakes in my past 4 month journey until today.

my problem all my life is I always have a shitload of ideas…

What I learned after 4 months of media buying – Part #1 FOREWORD: Since I don’t have my own product. SO YOU KNOW: I tried dating, 1 click conversion offers, SMS confirmation offers, content billing offers, and app installs. I did one thing right from the get go, I approached this whole thing as a business.

What you will read here is the real truth as I have no other motives other than to make new like minded friends in the AM space and EXCUSE ME… Because it really is, you need cash flow, you need to set goals, you need supplies and you have recurring expenses – all that a business has.

If you've ever gone fishing for a mate online, you know that is like the Mc Donald's of online dating sites. And now that [and Ok Cupid are] converging on one another in a hot, sticky mess of online dating site co-promotion ...

well, it's just going to be even more chaotic for serious daters.

Have you tried online dating and were not happy with the results?

Unlike the subscriber-only, Ok Cupid offers its services for free, supports itself through advertising, and generally attracts younger singles who connect with the site's hip, Digital Age ethos.

What does the corporate marriage mean for the future of online dating? Because of the crowds, good-looking, normal gals must contend with an onslaught of men, 90 percent of whom are total freaks/nerds/players/weirdos. Yeah, in my past experience--it's pretty much the same, except free (and therefore even more skeezy) ...

Each day, dozens of publishers are knocking on your door — vying for your attention and competing for your clients’ business.

Picking the right partners is critical to ensuring the eventual success of a media plan, and with so many fish in the sea, this requires a thoughtful approach.

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Are you single but don't have the time or patience to meet people the traditional way?

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